Brand Identity / Social Media / eCommerce
A different kind of balance.
solune is a conceptual wellness brand inspired by the natural rhythms of life and the relationship between moon cycles, rest, and rebirth. Rooted in the symbolism of the sun and moon, the brand embraces a more fluid approach to well-being, celebrating the idea that balance looks different for everyone.
The visual identity explores the intersection of nature and modern minimalism, pairing luxurious typography with celestial symbolism, muted botanicals, and dreamlike imagery. The result is a distinctive yet approachable brand world that feels both grounded and otherworldly.
social media.
Developed a cohesive series of social media assets combining educational wellness content, lifestyle imagery, and thoughtful brand storytelling to build engagement and reinforce solune’s visual identity.
solune’s brand is soft, ethereal, and grounding.
The social media channels reflect that– through a combination of botanical imagery, kind sentiments, and wellness education built to help the audience reconnect with themselves.
Images created using AI tools– ChatGPT and Adobe AI. I fed ChatGPT specific prompts exploring tone, theme, negative space, and lighting. The images were then taking into Adobe Illustrator where I made the layouts by hand. Human touch is important.
e-commerce.
Designed a cohesive suite of eCommerce assets combining elevated product imagery, clear benefit-driven messaging, and accessible product information to build consumer trust and support conversions.
